Fastdeal Business Directory

Category: Marketing Consultants Category: Marketing Consultants

Address: 10 Ashleigh House, JFK Road, Dublin 12, d12, Clondalkin, Blueford, County Dublin, D12

Landline: 01 444 0146 Landline: 01 444 0146

 Website: www.fastdeal.ie
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Business Profile

Business Directory And Their Impact On Brand Awareness Business Directories And Their Impact On Brand Awareness



Is your business listed on online directories? Secondly, is it correctly listed? You'd be surprised how much outdated information about your company is out there- and how it can negatively affect your business. For instance, different addresses and contact information will make search engines think that those are two different companies, lowering your ranking on the result pages. You can't really blame them- after all, their goal is to provide accurate and relevant information to
the person carrying out the search.



Getting your company listed in a local business directory- and keeping the information up to date- goes a long way in impacting search results and awareness. The listing makes it easier for current and potential customers to find your location, phone number, business hours, and other information that you provide. In today's world, with the ease of internet access, plus the popularity of smartphones, more and more
consumers are looking online to solve their needs. Providing speciality information such as products, special offers and even staff bios plus photos enables you to enhance your credibility, and make it easier for the person to make a decision on purchasing your products or hiring your services. Note that by the time someone is going through a business directory, it is almost certain that they are intent on spending their money on what they are looking for. This gives you an opportunity for reaching your target market through a cost effective process.



With business directory listings, you get to link off to your website, thus generating internet traffic for your business, share information about your featured products and services, and ultimately increase your business's exposure. In a few clicks of a button, you get to enable customers to find your company, discovering what you have to offer and get the edge over your competitors. This results in more revenue for your enterprise, further growing your business.

Business Directory

Business Directory Ireland Credibility is a nifty thing. You can't buy it. It's also not some good that you pick up and hoard. You have to earn it. Yet it's so powerful that it determines whether or not potential customers buy your products and services. Basically, credibility is a make or break factor for your business. Getting on a prominent business directory Ireland listing enables you to build on it.



Business directories are like communities. Their structures take into account factors such as location and categories, meaning when you're listed you will end up in a "community" of related businesses. This increases your profile, boosting your rapport in your industry, and winning more customer trust. In fact, having a well written, accurate and concise profile will enable you to stand out from your competition, thus attracting more potential customers.



Credibility also factors in when search engines are ranking results. In order to provide information that is relevant to the internet user, they assess the validity of the different results and rank them accordingly. When your business is featuring across different directories, with the information being consistent all through, it notches you further up the result pages. This includes aspects such as the location, services or products offered, opening times, contact information, and even a brief background. In fact, the search engines favour the business directories when they are crawling, processing and indexing. They compare the information that is in the directories to what they have in their own databases, determining your validity and thus in what position to rank you. The higher the rank, the more the traffic your website receives. This boosts
your revenue. Getting on business directory Ireland listings actually boosts your targeted marketing efforts, since it gives you more visibility to persons who are already interested in hiring your services or purchasing your products. This means that you get to have an increased return on investment.

Business Directory Ireland

Business Directory Dublin How Search Engines Determine Local Ranking- And How Business Directory Listing Helps

Searches for business "near me" and "in my area" are gaining more prevalence. In fact, the internet user doesn't need to include the query in the search term. Google and other search engines can calculate the distance based on what is already known about their location, in order to return accurate results to the user. Did you know that over 50% of "near me" searches result in an actual store visit?
Relevance

When an internet user makes a search online, how well does the local listing match with the query? For Google to better understand your business and consequently match your listing to particular search terms, you need to provide detailed information about your business. Take the name for instance. It should be accurate, reflecting how it appears across your real-world branding, from the signage to the stationery used for your business. Then there is the category. These sections in the business directories allow you to assign your listing to the niche your business operates it. Be as specific as possible, especially with the primary category. For instance, select "Pizza restaurant" instead of simply "Restaurant". You can add multiple categories, giving you greater scope to describe your business.

Your address is also key. You don't want to mislead customers and send them to the wrong location- that's plain complacency that will cost you heavily. The address and service area allow customers to know how they can find you, and the search engines determine how close you are to the user when the search is being made. 33% of persons using mobile phones when searching for local companies are looking for the location. This is huge, given that 52.2% of all internet traffic worldwide originated from mobile phones- according to Statista. As such, it is vital to ensure that the location you provide on the business listing is accurate.

Prominence
This looks at how well your business is known. This is based on the information the search engine collects about your business from the internet- from articles, customer reviews, to the business directories themselves. The search engines compare the information they have with that which is provided in the listings, and the consistency provided has a positive impact on your ranking. Going back to the customer reviews, it is important to respond to them. The business directories come with platforms that allow customers to describe their experience when engaging you, be it after the product or service has been provided, or in real-time. Remind happy customers to leave a positive word about you, as it will help build confidence in the visitors to the directories who are looking for what your business offers. For the negative reviews, how you handle them enables those potential customers to see the value you place in persons you serve. Be polite and professional. Getting into a shouting match with a frustrated customer does your business no good. You want to prevent this from spiralling out of control. First acknowledge that there is an issue that needs to be resolved, apologise to the customer for any misunderstanding and inconvenience, then proceed to rectify the situation. After an amicable resolution has been reached, remind the customer to update their review. That way, you will have actually turned the negative review into your favour.

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